Economia Circular: um estudo da implementação das práticas circulares sob a luz da Teoria Institucional no Garden Plaza Hotel Ltda

Abstract

The circular economy acts as a restorative and regenerative model through design and seeks to generate value to products, materials and their components while maintaining their usefulness. The growth of the tourism sector has a direct impact on the consumption of natural resources and the impact on the environment. The activity is considered one of the biggest generators of environmental pollution, and hotels contribute the majority of polluting agents in the sector, including due to the high energy consumption necessary to maintain multiple use functions and uninterrupted operations. Currently, hotels tend to apply circular economy practices to reduce waste and costs, or due to imposed regulations. By applYing CE principles, hospitality and tourism companies can accelerate their own businesses and advance thinking and action to create a more sustainable experience for all stakeholders involved in the hospitality and tourism sector. The study sought to analyze the circular practices adopted in the hotel sector in the city of Cascavel – PR, in the light of Institutional Theory, its barriers and facilitators, as it is an economic activity in which environmental and cultural heritage plays an important role in preservation and conservation. from nature. This research is justified by the importance of mitigating negative impacts on the environment and making the life cycle of products more efficient, in order to benefit processes related to the hotel industry and ensure maximum energy efficiency for establishments and society. . The majority of hotels in Cascavel have not yet fully adopted circular economy practices, facing several obstacles. However, the importance of the transition to the circular economy is undeniable, not only to mitigate environmental impact, but also to optimize the use of resources and reduce operational costs. The case study at Hotel Plaza Garden showed that the establishment adopted a series of circular practices with the aim of promoting sustainability and minimizing its environmental impact. These practices were mainly influenced by normative and, in some cases, mimetic and coercive institutional pressures, arising from sustainability standards, legal regulations and certification guidelines. The combination of these practices demonstrated the hotel's solid commitment to sustainability and environmental responsibility