Análise de viabilidade para abertura de uma loja modelo com perspectiva de atuação em rede

Abstract

The objective of the present work was to carry out a feasibility analysis for opening a paint store with the perspective of operating in a network. In order to verify the feasibility, a market study, economic-financial analysis and strategic planning were carried out. The methodology used is characterized as a case study. The data were analyzed qualitatively for the market study and strategic planning using the swot matrix tool, quantitatively with the help of Microsoft Excel to assemble the DRE (cash flow) that served as a basis for calculating the TMA, NPV, IL, IRR and Payback. The results obtained in the analysis of financial ratios prove the feasibility of the model store in a realistic and optimistic scenario, being unfeasible in the pessimistic scenario. With the data and results obtained in this study, it is understood that there is a practical contribution to the opening of the store in question, in addition to bringing greater security to investors regarding the structuring of the business. It is hoped that this work will also contribute to studies of similar networks or other businesses.