Merchandising editorial: realidade e ficção na sobreposição do discurso

Abstract

Such dissertation focus on the Malhação soap opera analyse, which is broadcast by Globo TV net, it also will analyse and characterize the tie-in language, a constant practise in such tv programme.The research is developed in three chapters, the first one refers to the language and the ideology, with the approaching of the discourse concepts,expressed, polyphony and speech genders.The second chapter brings the concept of the social communication field, like mass communication, market communication and the tie-in. It is also mentioned the concepts and the characteristics from the market communication formats, with emphasis on tie-in. The last one analyses the tie-in language through the decupage scenes from the programme under analyse, and also on its characterization and features which demonstrate their connection with the consumption society preconcepts related to the condition lived by the brazilian contemporary society and its aesthetics condition, which it is determinated in order to the televisual format of the tie-in succeeds.