IA como diferencial competitivo: Uma análise da influência de Tecnologias na Tomada de decisão em Cooperativas.

Abstract

Cooperativism in Western Paraná has consolidated itself as one of the pillars of the economic and social development of the region, especially in the agro-industrial sector. However, the rapid advancement of innovations, particularly Artificial Intelligence (AI), has led organizations to rethink their management and decision-making models. This research sought to investigate how AI can impact cooperative operations, becoming a competitive differentiator in the market. To this end, a case study was conducted using questionnaires applied to employees holding strategic positions in the main cooperatives in the region, resulting in a sample of 68 participants. The methodological approach applied was quantitative, aiming to understand the perceptions, practices, and impacts of AI adoption. The justification for this research lies in the central role of cooperatives in the local economy and the need to keep pace with the exponential growth of AI in the business environment. The results obtained show that cooperatives exhibit low adoption of artificial intelligence due to a lack of technical knowledge and the absence of a structured strategic plan for the implementation of A. As a solution, a framework for the implementation of AI in decision-making in cooperatives was proposed.