Contextualização do mercado de hortifrutigranjeiros, CEASA-PR, na microrregião de Cascavel-PR

Abstract

Western region of the state of Paraná was the last geographic mesoregion of the state to be colonized, which resulted in the formation of three homogeneous microregions: Cascavel, Foz do Iguaçu and Toledo, which together contain fifty municipalities. In this area, the Cascavel Microregion stands out the most and its economy is linked to the agro-industrial model established in Brazil since the 1970s, becoming an important center for the commercialization of essential consumer goods for the population, including fruit and vegetable products. Therefore, the general objective of this work is to analyze the dynamics of wholesale marketing of fruit and vegetable products from the Paraná Supply Center Unit (CEASA - PR) in Cascavel in the period from 2010 to 2022, referring to supply and revenue, given the locations involved in its supply system. Work methodology included the documentary nature of the statistical data, based on an exploratory-descriptive research of the marketing system for fruit and vegetables at the CEASA - PR Unit in Cascavel, considered as a case study. In this process, statistical data was collected in the Unit from the internal system “CEASA - PR Indicators”. Subsequently, descriptive statistics were developed for the two main variables of the study: supply and revenue. In the case of origins, the origin of Brazilian States and Municipalities and Supplier Countries was analyzed for commercial purposes both in general and for the 10 selected fruit and vegetable products. This research was based on the historical-economic construction of the Cascavel Microregion. The temporal analyses carried out demonstrated that even with the record supply registered in 2014, it was seen that since 2015 the supply availability of food products in the Unit has been decreasing annually in the wholesale space. On the other hand, the Unit's revenue showed consistent growth until 2016. After the sharpest drop in revenue from 2016 to 2017, a discreet financial recovery was observed in the CEASA - PR regional system in 2022, the first post-pandemic year. In the commercial situation of the Unit, whether in terms of supply or revenue, the three main products stood out in the period such as potatoes, bananas and tomatoes. Through the research, it was possible to confirm the importance of the context of origins, traceability and the regional importance of the commercialization carried out by the Unit. Regarding the origin of fruit and vegetable products, the Brazilian states of Paraná, Santa Catarina and São Paulo stood out as the dominant state. Regarding Brazilian municipalities, due to the general supply and revenue of all fruit and vegetable products and the top 10 of them, the municipalities that stood out were Irati-PR, Caçador-PR, Guarapuava-PR, Itaipulândia-PR and Jacupiranga-SP. Furthermore, the Unit holds strategic relevance at the regional level, given its location as a facilitating component for receiving fruit and vegetable products from all over Brazil, mainly from the state of Paraná, through a relevant road network for logistical facilitation.