Análise de viabilidade econômica e financeira para criação de loja virtual de roupa feminina no município de Cascavel

Abstract

The objective of the present work was to carry out an analysis of economic and financial viability in a physical store of women's clothing to assist in making investment decisions for opening a virtual store in the same branch. The methodology used is characterized as a case study. The data were analyzed using descriptive statistics with the aid of tables, charts and graphs and the financial data were analyzed and presented using the financial assessment indexes VPL, IL, TIR, TMA and Payback. The results obtained in the analysis of the financial indexes prove the viability of the physical store of women's clothing in the period considered, having investment conditions for the opening of the virtual store. As a result of this study, it is recommended that financial administration courses be made available by Higher Education Institutions, accessible to small business owners, aiming mainly at better preparing entrepreneurs for the management of their businesses and reducing the index of small business mortality, as well as the recommendation for university extension activities with students from courses in the areas of administration, economics and accounting sciences to be developed through consultancy in small companies.