Modelo de Negócios para Empresa de Telhado Fotovoltaico

Abstract

This research sought to build a business model based on the business model canvas (BMC) for a company that sells and installs photovoltaic roofs with flat tiles. To reach the result, 30 professionals from the photovoltaic energy market in Cascavel - PR were interviewed. The survey was designed to contain questions about the nine quadrants of the BMC, the profile of the interviewees and their knowledge about photovoltaic tiles. The answers were transformed into numbers for better understanding. The BMC is a tool used for strategic planning for companies, projects, products and research. Through this tool, it is possible to visualize all the points of the planning in a single table, acting as a map to achieve the proposed objective. In short, it was discovered that for the photovoltaic tile industry, customers are those looking for aesthetics for a new home, the product has the advantage of being integrated into the construction, contact with the customer can be through websites and social networks, offering quality products and after-sales, it is through local energy generation and tile sales that it is possible to generate income, engineers are the greatest resources of the enterprise, one of the main key activities is prospecting customers, an important partnership is with photovoltaic material suppliers and finally, the greatest costs of this business model are electrical inputs and photovoltaic equipment. At the end of the research, it was possible to identify all nine quadrants of the BMC and organize them in a single table, with the objective of helping companies that work with photovoltaic tiles to know which steps they should follow to be successful in business. With some adaptations, the result of this research can also help other companies in the photovoltaic sector to manage their businesses assertively.