Análise de viabilidade econômica e financeira para implantação de empresa no ramo de moda fitness

Abstract

This study aimed to develop a project of economic and financial viability (business plan), in order to assist in decision making for the development of a e-commerce and opening a physical store in the field of fashion fitness business . The methodology used was based on the realization of diagnosis of the company through interviews with the entrepreneur, market research along with database and specialized websites on the topic and literature. Data were analyzed using descriptive statistics with the help of tables, charts and graphs and financial evaluation indices such as the VPL, IL, TIR and Payback. The results showed a VPL of R$15.219,71; IL of 1,36; TIR of 24,44% and Payback in 3 years and 9 months, once that the proper analysis were made it was found that following the growth scenario presented in this work the opening of physical store and online store expansion becomes feasible. Still, the businesswoman was warned about the risks of the business. During the execution of the research was checked the growth of a new sales segment, the mobile -commerce (m - commerce), which is nothing more than making sales through an online application installed on mobile devices (tablets, smatphones). This would be an option to be studied in the future, after the implantation of the site.