Análise da viabilidade econômica e financeira de uma empresa de produtos para saúde, higiene e limpeza

Abstract

This study aimed to analyze the economic and financial viability of the company Alfa and point intervention scenarios. The methodology used to conduct this study was to collect and analyze data qualitatively and quantitatively. The collection and qualitative analysis was done by means of semi-structured interviews with the kind owner applying as a diagnostic tool SWOT analysis and Business Model Canvas frame. The quantitative analysis was performed using Microsoft Excel® spreadsheet with the application of the financial evaluation techniques with them the Net Present Value (NPV), the Profitability Index (IL), Internal Rate of Return (IRR), the Time return on invested capital (Payback) and, finally, the Scenario Analysis. The results showed that the way has been carrying out its activities, the Alfa company is not viable economically and financially, since the financial ratios indicated that the company would be viable in a growth scenario of 10% per year difficult situation to occur in the current economic scenario. Presenting the results for the business it chose to sell the business. In the present study were used deterministic methods, which do not consider the uncertainties of the market and future scenarios. So, for future research, using methods not deterministic is suggested as methods of Monte Carlo and Fuzzy Logic