Inteligência de negócios para empresas de pequeno porte: o caso Renovare.

Abstract

This work had the main goal of analyzing the process of implementation of the Business Intelligence tool (BI) in a small company of the retail area of the construction of the West of Paraná (Brazil). As secondary objectives were raised the main limiters that restrict the implementation of the tool, it was evaluated the contribution of the Business Intelligence tool to the performance of the organization, and propose an implementation model for small companies. Therefore, we used the case study method with direct observation and interviews with the managers and collaborators who use the tool. The results obtained in the study demonstrated that there are several limitations to the implementation of Business Intelligence in small companies, among them, hardware and software limitation, process limitations and limitation of human resources. Such limitations can easily be overcome through the use of a model, which contemplates a flow of activities to be followed, demonstrating that the benefits generated by the tool for the performance of these organizations are notorious. Thus, the study was justified by the contribution that Business Intelligence brings to the performance of small companies, besides contributing directly to regional development through the role of employment creation, income and taxes of these enterprises.