Determinação dos principais atributos da logística de suprimento na agroindústria ervateira do Paraná.

Abstract

The purpose of this work was to analyze Supply Logistic among suppliers and industries of the maté (llex paraguariensis) agro industry chain in the State of Paraná, Brazil, with the industries registered at FIEP Federation of the Industries of the State of Paraná in 2005. Exploratory research was used to identify how Supply Logistic is recently being applied, and Stated Preference Techniques to determine the most important supply logistic attributes for the formation of the ideal scenery in this correlation. Mate s Industrial operations and productive regions were included, and a brief historical on this activity in Paraná State, as well as its recent position in this chain. The theoretical referential is based in the Business Logistic and the Supply Logistic considering these activities as strategic management tools in the search for the competitive edge. Stated Preference Techniques have been successfully used in the marketing and logistic areas as a way to evaluate hypothetical, although realistic, scenarios of the interviewer preferences on products and services. The choosing of this technique was important for the development of this work allowing comparison between real scenarios and wanted hypotheses. Results obtained can be considered meaningful since they demonstrate that Supply Logistic can be improved between suppliers and industries in which some attributes, determined as important in this relation by the Stated Preference Techniques such as the quantity of maté supplied and thickness of the stem, are not being met by the current scenario, and has interfered in the competitive capacity of the entire mate agro industry chain in the state.