Meio Ambiente, Use Mas Não Abuse : concepções e práticas em Educação Ambiental da/na Amigos da Natureza (2001/2012)

Abstract

This research discusses the concepts and practices of environmental education of the publisher and Friends of Nature magazine, based in Rondon, Paraná, it was created in August 2001 by the businessman Arno Kunzler. The company was born presenting having as one of his main concerns to produce materials to support discussions and activities focused on environmental issues. The magazine, that in its first year had just a local movement, passed in the early 2002 to be sold to other states of Brazil. This trait was maintained throughout more than ten years of existence of the publisher, which in 2012 had provided materials for almost all states from the country. Publisher and magazine came at a time when local authorities sought to deconstruct the image of Paraná as a place of destruction and sought to consolidate a region that know how developing and caring for nature at the same time. Thus, the research historicizes the process of creating and consolidating the publisher and the magazine Friends of Nature, during the years 2001 to 2012, at both the local and national levels. Accordingly, discusses the construction of texts and images from the magazine, the partnerships that have been established, the public that sought to achieve, the forms of sale and the debates that have instituted. With the analysis of texts and images from the magazine was also possible to see a shift of the reading public, with the transformation of the production of a periodical aimed at a juvenile audience, in a courseware aimed at giving methodological support to teachers. Along the way we tried to understand the reasons that led the producers of Friends of Nature to expand the readership of the magazine. In investigating the change was possible to see that she was part of the search for the dissemination project of society that is in the magazine. The analysis of this society project was realized in this research as a constituent of fluid and constantly changing relations between humans and nature. Therefore, in addition to the material produced, this relationship is imbued with symbolic aspects which have changed along with the ideas and values throughout history. Based on these symbolic moments of the constitution, we analyze how on the creation, publication and circulation of the magazine are not at stake only the strategies, concepts and practices of environmental education, but also searching for legitimation processes, around which should be the use of Nature by humans